2009 - The year of the Revenue
Assurance Professional
The end of 2008 and
beginning of 2009 have marked one of the worst and most
drastic downturns that the world has ever seen. A lot of
people are under much stress right now as the world's
economic systems adjust to the new world order.
But what about telecommunications companies? Are telcos affected? Of course, though not as badly as most other
industries.
Telco managers
will be looking for help more than ever. Help with
what? Revenue management. It is more critical than ever for telcos to manage revenue loss, the risk of loss, and to
maximize their revenue potential. And who can bring more of this value than anyone
else? Why, the revenue assurance professional.
I believe that 2009 is
going to be the year when the revenue assurance profession
moves from its current position to one of the MOST CRITICAL
STRATEGIC ASSETS that a company has.
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